One of the principal aspects of building a strong and durable brand that can withstand time and change in the landscape of the industry is to build confidence among your target audiences. It is obviously critical to have a sound product and/or service and to invest in powerful marketing campaigns for this product, but all can crumble like a card house unless you can build and maintain confidence.
This process is complex and requires a multi-faceted approach that many companies tend to ignore. One of the most important components in building trust that companies tend to undermine is data privacy.
To boost your confidence in the target audience or mitigate the risk of losing your hard-earned confidence in your brand, your organisation needs to follow some best practises in terms of information privacy.
Establish Data Privacy- and Security-focused Mindset Among your Employees
Although most tasks dealing with the protection and privacy of data are not the most fun tasks, they are the centrepiece of business operations and infrastructures. If your data and communication channels are not secure and tightly secured, the risk of loss and/or misuse is increased exponentially for each new customer and your project.
To achieve an adequate level of confidence among your customers and potential consumers, your business needs to have a clean reputation in legal matters. To build and maintain a good representative, you must ensure that the mentality in every department is always focused on data privacy and security.
Of course, the inclusion of the first safety attitude should not hurt your main workflow and operations. Instead, be sure to create a working environment in which all your employees use all of the proven best practises without even thinking about them.
Your businesses should already have an integral data privacy component in your workflow, because your business will only then be able to achieve steady growth.
Always Stay Compliant With Current Laws
Data privacy rules such as GDPR and CCPA have recently ensured that companies take all necessary steps to improve their level of safety and confidentiality and ensure that organisations do everything they can to protect their and their customer data, as well as comply with all the laws necessary for compliance, data sharing, retention, etc.
However, even if you comply with all regulatory legislation, remember that this landscape is changing, so make sure you always have an up-to-date privacy strategy. Furthermore, be careful of the geolocation factor since there is still no clear international precedent regarding enforcement. This means that there are different regulations depending on the country.
To ensure that you are always up to date with these regulations minimises the chances of unnecessary legal problems and penalties that can lead to serious reputational damage to your brand and adversely affect your existing and potential trust among your customers.
Have a Strong Data Governance Strategy in Place
A strong and tight data management plan is a prerequisite for achieving the appropriate level of privacy and security. In order to develop such a strategy, you have to ensure that the following is clear to your departments and individual employees:
Classification of data (how all company and consumer data is divided into types and why)
how and where these data types are managed and stored are collected
How long specific types of data must be retained
One of the most overlooked aspects of creating a strong and effective data management strategy is the proper security and management of your data, in particular your personal data. That is why we recommend automating these processes, because they can help you manage and retain all your company’s email-based information properly. This is best accomplished by including solutions for email archiving and strong email retention policies that safeguard compliance and optimise storage and data retention budgets.
Over to you
Building confidence around your brand is a long process requiring consistency and detail. It takes time and depends on several factors that must all be approached with appropriate strategy and experience. Besides ensuring that you have a superb product and that your service is top-level, you also have to pay close attention to all the technical aspects involved in achieving this objective.
Using best practises in data privacy and high levels of safety, you can have a strong underlying structure to build your brand and to grow without worrying whether or not your customer data are safe. Always stay up to date with your policies and maintain high functionality for your data management strategies, and your business and your customer base will only be able to expand at the desired rate.
